What a press kit actually needs from you
A journalist on deadline wants four things: a portrait big enough to crop, your name spelled correctly, your title, and unambiguous permission to publish it. Most founder press pages fail on the first and the last. A 600-pixel-wide photo pulled off a team page can't run, and a photo with no usage note attached means an email you have to answer before the piece goes out.
Premium delivers 1280 × 1920, which is about 4.3 × 6.4 inches at 300 dpi — comfortable for a print column and far beyond anything a website needs. You own the images outright and can license their use however you like, so a public press page with the file, your title, and a one-line "free to use with attribution to the company" note removes the whole exchange.
Getting a founding team to match
The tell on an early-stage about page is never the photos individually — it's that one founder is against a white wall, one is outdoors, and one is clearly cropped out of a conference photo. A team page reads as deliberate when the backgrounds agree, and that's a decision, not a budget.
Each person runs their own order and gets their own gallery by email, so the coordination is one message: agree the style first, then everyone orders. Founder and Startup are the two that hold up best across different faces and builds. Do it before the fundraise rather than during — it's the kind of thing that gets skipped for six months and then needed the same afternoon.
The about-us slide is a thumbnail too
On a deck slide your photo is a small tile viewed from across a room or through a compressed screen share. Same rule as any thumbnail: a busy background disappears and takes your face with it. Plain backdrops and plain wardrobe survive the projector.
Register matters as much as quality here. Founder and Startup read as a company that ships; Executive reads as a company with a board, which is right for a Series B and slightly odd for a seed deck. Speaker is worth having in the set for a different reason — conference organisers ask for a photo of you talking, and almost nobody has one until after their first talk.
