The headshot that earns the first call.
On signs, cards, and listings.

Most professions need one photo for one profile. Real estate needs the same face on a 3.5 × 2 inch business card, a listing flyer, a brokerage profile, and an 18 × 24 or 24 × 36 inch yard sign. Print is where a low-resolution photo stops being a small aesthetic problem and starts being a visibly soft face on the corner of a street.

The numbers, so you can check them against what your printer asks for: at 300 dpi, Premium's 1280 × 1920 file prints about 4.3 × 6.4 inches, and Starter and Pro's 1024 × 1536 prints about 3.4 × 5.1. That covers business cards and flyers with room to spare. Large-format signage is normally produced well below 300 dpi, because it's read from across the street rather than at arm's length — ask your sign printer what density they need at final size and you'll usually find the same file is fine.

Franchise brokerages tend to have a house style for agent photos: a square or 4:5 crop, shoulders-up, a plain background, sometimes a specific colour. Some marketing departments supply a branded backdrop and expect every agent to use it. Ask for the spec sheet first — reprinting cards because the crop was wrong costs more than the headshot did.

PoseLab can't reproduce a brokerage-specific branded background, and we'd rather say so than have you find out at the print shop. What it does give you is a plain-background portrait that most in-house designers can work with, in either the neutral grey or the bright off-white that house styles usually ask for.

Residential is a trust sale to an individual household, and the approachable register generally suits it: Friendly puts you on a bright background with a real smile, which is also the most legible option on a small listing thumbnail. Commercial, luxury, and investment work skew more formal, where Corporate and Executive fit better.

You don't have to guess. Both Friendly and Corporate are in every tier, so run one on your yard signs and the other on your brokerage profile for a season and see which produces more calls. That's a real answer from your own market, which is worth more than any general claim about what converts — including ours.